Just when you thought the media might be ready to leave Tiger Woods and his rapidly dwindling bundles of endorsement cash alone on his houseboat or wherever…
By coincidence, the January issue of Vanity Fair features “never before seen” photos of Tiger Woods taken by Annie Leibovitz, including a cover shot that features the superstar golfer wearing only a skullcap, half-heartedly lifting barbells and looking like he might cry.
There’s no interview. Just photos of the man the collective U.S. pop culture has been discussing, mocking and berating since last year. But a large part of Tiger Woods’ allure has been his image (heck, he had many fans that couldn’t sit though golf) - clean cut, handsome, exuberant, African-American, Asian, er, “Caublasian,” we knew him when we saw him.
Racewire.org points out Leibovitz’ touchy background photographing Black male athletes. Remember LeBron James and Giselle Bundchen, and their much-debated American culturally significant pose that ellicited so many visceral reactions?
In this new photo of Woods, his trademark confident smile is nowhere to be found. This is not the smiling, red polo-shirted fist-pumping champ. This guy pumps iron, nude, when he feels like it. Right now, this sad, sullen photo is the definitive image of the golfer - it matches his new position at the bottom of the adoration heap. How did Leibovitz know? Maybe with time it will prove easier to just Photoshop the proprietary Nike swoosh off of a decade of black baseball caps (now that that lucrative relationship is over) and we can keep our cheesing wunderkind.
Yet another lesson on the power of images for an image-driven culture.